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GUM Department Store, Россия - Things to Do in GUM Department Store

Things to Do in GUM Department Store

GUM Department Store, Россия - Complete Travel Guide

GUM Department Store stands as one of Moscow's most iconic landmarks, located on the eastern side of Red Square directly across from the Kremlin. This magnificent 19th-century trading arcade, with its stunning glass roof and elegant architecture, represents the perfect blend of Russian imperial grandeur and modern luxury shopping. Originally built in the 1890s, GUM has evolved from a Soviet-era state department store into Russia's premier luxury shopping destination, housing over 200 boutiques and flagship stores of international brands. Beyond shopping, GUM serves as a cultural and historical attraction in its own right, featuring beautiful Art Nouveau design elements, ornate fountains, and stunning views of Red Square from its upper levels. The store's three parallel passages are connected by elegant bridges and feature a remarkable arched glass ceiling that floods the interior with natural light. Visitors can explore luxury boutiques, traditional Russian craft shops, gourmet restaurants, and even an old-fashioned ice cream parlor that has been serving the same recipe since Soviet times.

Top Things to Do in GUM Department Store

Luxury Shopping Experience

Browse through over 200 boutiques spanning three magnificent levels, featuring everything from international luxury brands to traditional Russian crafts. The store houses flagship locations of major fashion houses alongside unique Russian designers and artisan shops. The shopping experience itself is enhanced by the building's stunning architecture and prime location on Red Square.

Booking Tip: Entry to GUM is free, though individual store prices vary widely from affordable souvenirs (500-2000 rubles) to luxury items. Visit on weekdays for a more relaxed experience, and don't miss the upper levels for better views and fewer crowds.

Architectural Photography and Sightseeing

Capture the breathtaking Art Nouveau architecture, including the famous glass roof, ornate bridges, and decorative fountains throughout the three main passages. The building's design represents a masterpiece of 19th-century Russian architecture with its soaring arches and intricate metalwork. The upper levels offer excellent photo opportunities of Red Square and the Kremlin.

Booking Tip: Photography inside GUM is generally permitted for personal use, but check with individual stores before photographing their displays. Best lighting for interior shots is during midday when natural light floods through the glass ceiling.

Traditional Russian Ice Cream Tasting

Visit the famous GUM ice cream parlor that has been serving the same traditional Soviet-era recipe since the 1950s. This nostalgic treat offers an authentic taste of Russian culinary history in elegant surroundings. The ice cream is served in classic metal holders and represents one of Moscow's most beloved traditions.

Booking Tip: Ice cream costs around 100-150 rubles per serving and is available year-round. Expect queues during peak tourist season and weekends. The parlor is located on the first level near the Red Square entrance.

Fine Dining and Gourmet Experiences

Enjoy world-class dining at GUM's premium restaurants, which range from traditional Russian cuisine to international gourmet options. The upper levels feature elegant restaurants with views of Red Square and the Kremlin. Many establishments offer both casual dining and formal restaurant experiences with impeccable service.

Booking Tip: Restaurant prices range from 2000-8000 rubles per person for dinner. Reservations recommended for dinner, especially for window tables with Red Square views. Lunch service typically offers better value and shorter wait times.

Historical and Cultural Exploration

Explore the rich history of this iconic building through its preserved architectural elements, historical displays, and cultural significance as a symbol of Russian commerce. Learn about GUM's transformation from imperial trading rows to Soviet department store to modern luxury destination. The building itself tells the story of Russia's economic and social evolution over more than a century.

Booking Tip: Self-guided exploration is free, though guided tours may be available through local tour operators for 1500-3000 rubles. Audio guides or mobile apps can enhance the historical context. Allow 2-3 hours for a comprehensive visit.

Getting There

GUM Department Store is located in the heart of Moscow on Red Square, making it easily accessible by multiple transportation methods. The nearest metro stations are Okhotny Ryad (red line), Teatralnaya (green line), and Ploshchad Revolyutsii (dark blue line), all within a 5-10 minute walk. From Moscow's airports, take the Aeroexpress train to the city center and transfer to the metro, or use taxi services which typically cost 1500-3000 rubles depending on traffic and distance. The store's prime location means most Moscow hotels are within reasonable distance by metro or taxi.

Getting Around

Once at GUM, navigation is straightforward with three main parallel passages (lines) connected by bridges and clearly marked with numbers and letters. The store spans three levels, with elevators and staircases providing easy access between floors. The main entrances face Red Square, while additional entrances provide access from Nikolskaya Street. Free WiFi is available throughout the building, and information desks on each level provide maps and assistance in multiple languages including English. The entire complex is wheelchair accessible with modern facilities.

Where to Stay

Tverskoy District
Red Square Area
Kitay-Gorod
Arbat District
Zamoskvorechye
Patriarch's Ponds

Food & Dining

GUM offers an exceptional dining scene that ranges from casual cafes to world-class restaurants, many featuring stunning views of Red Square and the Kremlin. The upper levels house elegant restaurants serving both traditional Russian cuisine and international dishes, with establishments like Bosco Cafe offering Italian cuisine in a sophisticated setting. Don't miss the historic GUM ice cream parlor for an authentic Soviet-era treat, and explore the various cafes and bistros throughout the three passages. The food court areas provide more casual options, while the gourmet food shops offer high-quality Russian delicacies, caviar, and imported specialties perfect for gifts or personal enjoyment.

Top-Rated Restaurants in Moscow

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Trattoriya Venetsiya

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IL PIZZAIOLO

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Trattoria Venezia

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Pasta & Basta

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La Scarpetta Trattoria

4.5 /5
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Maritozzo

4.6 /5
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Looking for specific cuisines?

Local Cuisine Italian Japanese Fine Dining

When to Visit

GUM Department Store is open year-round, but the best time to visit depends on your preferences and tolerance for crowds. Winter months (December-February) offer a magical atmosphere with elaborate holiday decorations and festive lighting, though expect larger crowds during New Year celebrations. Spring and early fall (April-May, September-October) provide pleasant weather for exploring Red Square and comfortable indoor shopping conditions. Summer months can be crowded with tourists but offer the best natural lighting through the glass roof for photography. Weekday mornings (10am-12pm) are ideal for a more relaxed shopping experience, while evenings offer beautiful artificial lighting throughout the passages.

Insider Tips

Visit the upper levels for the best views of Red Square and fewer crowds, plus access to premium restaurants with window seating overlooking the Kremlin
The traditional GUM ice cream is a must-try authentic experience - look for the vintage-style parlor on the first level with its distinctive metal serving holders
Many luxury boutiques offer tax-free shopping for tourists, so bring your passport and inquire about VAT refunds on purchases over certain amounts to save significantly on high-end items

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